By Phil Abel
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February 8, 2020
I had the good fortune to grow up in a house where there were complete sets of Typography and Alphabet & Image . My stepfather had subscribed to both. They were published by Shenval Press, printers in Hertford run by the Shand family. James Shand, who was behind both those titles and two others - Image and Motif - was apparently a complex character. Ron Costley, who worked for him in the early 1960s, later remembered that ‘James was always upsetting people by wanting to get things right.’ Ruari Maclean, who edited Motif, saw him as ‘a man of distinguished creativity both as a writer, talker, and designer, who had been forced to stifle these gifts in building up a commercially successful and famous printing business, the Shenval Press. A magazine gave him an outlet, besides being a showpiece for his firm’s printing skills.’ Typography was edited, and no doubt designed, by Robert Harling , typographer, designer, editor, journalist and novelist, who lived a long and colourful life in London’s art, advertising and newspaper worlds. His style in both design and writing was lucid and entertaining. Typography was a quarterly. An editorial on the first page of issue 1 sets out its aims, originally stated in a prospectus: ‘ “The sponsors of Typography believe that fine book production is not the only means of typographical expression or excitement. We believe, in fact that a bill-head can be as pleasing as a bible, that a newspaper can be as typographically arresting as a Nonesuch. This catholicity will show itself, we think, in the contents of the first issue… and in future issues which already engage our time and tempers.” ‘That was, and is the, the extent of our manifesto. We are neither atavistic nor avant garde , neither traditionalists nor traducers of tradition. We are, quite simply, contemporary.’ When I decided, at the end of my twenties, to try to earn my living as a letterpress printer, these were exciting and inspirational words. They still are. The eight issues of those two journals, published either side of the second world war, were an important part of my education. I find it remarkable that more than eighty years later, that feeling of being contemporary still shines through.